Quality Over Quantity: Link Building Lives On
Don’t delete all your links yet! Google’s crackdown on links only reinforces their importance. The recent Penguin updates from Google have given link building a bad name but the last thing you should do is stop cultivating links to and from your site. Google is cracking down on links because links are essential to how the internet functions. By encouraging websites to improve link quality, Google hopes to improve user experience across the web as well. What is Penguin? For those of you who aren’t familiar with Penguin, this is a Google search algorithm update that targets manipulative SEO practices. Some legitimate websites were adversely affected because of exact-match anchor text in their content (too many links on the site are attached to the same keywords), or a low quality link profile (their links come from low quality sites). These websites found their search engine rankings dropping and a noticeable decrease in web traffic and business. As a result, webmasters and SEOs have been a little wary of links ever since. However, that doesn’t mean you should stop building links. Without links, you wouldn’t be able to navigate from page to page. You wouldn’t be able to point your [...]