Metrics: Is Your Website Working For You as your Marketing Tool

Contrary to popular belief, a website is not a black hole that sucks away money and gives nothing back. Many business owners feel that they keep pumping money into their websites without knowing exactly what they are paying for. Exactly what does monthly linkbuilding or blogging get them anyways? Is any of this actually generating new business? All of these questions can be answered with one simple word: metrics. Website metrics is a way to measure and analyzing your site’s performance. Metrics will tell you how many visits your website gets, where those visits are coming from, what content is the most popular, and so forth. There are several ways to measure traffic on your site but the easiest way is Google Analytics. Google Analytics is a simple snippet of code that you put on every page of your website that you wish to track. The code is not visible on the page, but it does record the volume of traffic to your site, the pages visited, and more. You can then review the information on the Google Analytics Dashboard. Best practice for tracking website traffic Install Google Analytics immediately — ideally when you first set up or update the [...]

Social Media Integration with Website for Business Marketing

Your social media strategy is more than just a Facebook profile or Twitter feed. When executed correctly, social media is a powerful customer engagement engine and web traffic driver. It’s easy to get sucked into the hype and create profiles on every single social site. This is the wrong approach. What you should do instead is to focus on a few key channels where your brand is most likely to reach key customers and prospects.  Social media is about driving traffic whereas the website should be the hub channelizing the users in the right direction. If you use social media to keep your customers or clients apprised of your recent happenings and are actively managing your outlets on a daily or bi-weekly basis, it might be wise to showcase your Twitter feed or Facebook posts directly on your website. Linking out or displaying inactive social media channels will only cripple your online efforts. If you choose to go this route, it is important that you maintain your presence. It is important to be tactful with your social media choices and do your research before blindly forging into unknown territory. If you sell a product or run a full-fledged e-commerce site and you haven’t [...]

Website,Your Virtual Office

You want to be original, you want to be yourself, and whether that’s accepted or not accepted, that’s not as important as being you." Tyler Hubbard For small business, a website is a crucial tool for marketing and branding efforts. Visitors visit the website for a specific reason, and It is important to ensure that they get what they are looking for in terms of products and services. A website can be virtual office projecting and showing your goals, vision, mission and values of your business or it can be a virtual market to sell your product or service. If business gets their website designed wrong, they can easily lose thousands of dollars initially, and ultimately lose even more money in potential revenue that you could be making from a well-designed, properly functioning website. Following points should be considered while designing website for the small businesses. Understanding your target market and not rushing foe urgency. Design should be clear and should resonate your business persona and brand image. Clear call to action is required for appropriate interaction. The budget for website should reflect your marketing budget, as it is vital marketing tool. Customers expect your website to contain the latest [...]

By | March 17th, 2017|Categories: Client Projects, Creative, Marketing, SEO, Web solutions|0 Comments

HOW TO LEAD TRAFFIC TO YOUR WEBSITE -1

Landing Page Analysis has shown that the average web user judges a website in 5 one hundredths of a second.  That is 0.05 seconds in which the average user determines if they will stay or go to another site. Land page optimization (LPO) is one part of a broader Internet marketing process called conversion optimization, or conversion rate optimization (CRO), with the goal of improving the percentage of visitors to the website that become sales leads and customers. Whether you’re a small business owner just getting started or the head of a Fortune 500 corporation’s marketing team Design should be clear and should resonate your business persona and brand image. Clear call to action is required for appropriate interaction. The budget for website should reflect your marketing budget, as it is vital marketing tool. Customers expect your website to contain the latest information about your products, services, and company. Don’t allow your customer to make assumptions about your business because of a poorly designed website. Website should maintain Web 2.0 standards and W3C validations Great first impression Good navigation and usability Quick loading SEO and SMO Landing Pages are NOT: Long sales letter Name squeeze pages: enter email and name and you will get freebees. Internet has evolved Opportunities to [...]

By | January 5th, 2017|Categories: Client Projects, Design, Marketing, SEO, Web solutions|Tags: |0 Comments

Website For Small Business

  You want to be original, you want to be yourself, and whether that’s accepted or not accepted, that’s not as important as being you." Tyler Hubbard For small business, a website is a crucial tool for marketing and branding efforts. Visitors visit the website for a specific reason, and It is important to ensure that they get what they are looking for in terms of products and services. A website can be virtual office projecting and showing your goals, vision, mission and values of your business or it can be a virtual market to sell your product or service. If business gets their website designed wrong, they can easily lose thousands of dollars initially, and ultimately lose even more money in potential revenue that you could be making from a well-designed, properly functioning website. Following points should be considered while designing website for the small businesses. Understanding your target market and not rushing foe urgency. Design should be clear and should resonate your business persona and brand image. Clear call to action is required for appropriate interaction. The budget for website should reflect your marketing budget, as it is vital marketing tool. Customers expect your website to contain the [...]

By | August 31st, 2016|Categories: Client Projects, Creative, Marketing, SEO, Web solutions|0 Comments

NEED FOR CUSTOM WEB DESIGN AS A STRONG MARKETING TOOL

Designing a custom website offers customization, control and performance.  As a business owner we are always looking how to save money and make our business profitable. When it comes to creating an online presence for our business, just like our marketing materials and office’s appearance, our website needs to project a professional image. The more professional looking our business appears, the more creditable it looks. Many business owners don’t really understand the difference between having a custom web design done and using website templates. BENEFITS OF CUSTOM WEB DESIGN: Brand Image Presentation -A custom web design it is created just for an individual’s business. It will incorporate company’s branding. If branding is already established, then that branding will be incorporated into the website. Search engine friendly- By hiring the right web designer, website will be constructed so it is search engine friendly. How the background coding of a website is done will influence SEO. Flexibility- custom web designing is adaptable to the company’s needs. Various custom features can be added to the website based on the requirement of the business. You don’t want to deal with templates or the restrictions they impose Scalability- if you have planned what you want in the future for your website, [...]

Fast Website for a Tech Startup

Who They Are Natero is a startup based in Palo Alto that has developed software to mange big data and help break it down into manageable pieces for enterprise clients. Natero works directly with their client’s software to sort, analyze and pinpoint key data elements to save countless hours of time. Project Requirement: Website Design & Development As a startup company, Natero needed a quick, professional-looking website for an upcoming tradeshow to give them an online presence and to explain their services. We were asked to develop a general look for the site based on their current logo and 4 different visual graphics to explain their services. Solution We helped determine a general color scheme for the company based on their current logo and their unique personality. They wanted a very simple design style with graphics that visually explained the benefits of their software. This final design and website was created in a very short timeframe in order to be ready for their trade show day.

By | November 7th, 2013|Categories: Client Projects|0 Comments

Technical Drawings for a New Restaurant

The Corner Creperie Who They Are The Corner Creperie is a new crepe shop opening in Downtown Pleasanton in the fall of 2013. Growing up in France, the owner has always loved crepes and felt that they were missing when he moved to the United States. Project Requirement: City code-compliant technical drawings detailing the proposed signage for the storefront, and social media pages. Downtown Pleasanton is a very charming area, partially because the city has strict rules about maintaining it. City code allows stores along Main Street one awning and blade sign each, a certain area of window signage, a choice from several pre-approved awning colors, etc. Our challenge was to create technical drawings that showed The Corner Creperie’s proposed awning, blade and window signs, while staying within the city’s building code requirements. These technical drawings must be submitted to the city for approval before The Corner Creperie can open shop. Furthermore, the owner is aware of the importance of social media, but unfamiliar with how to use the sites themselves. He needed a little help setting up profiles for his upcoming store. Solution: We carefully reviewed the city’s guidelines and studied examples of other technical drawings to create drawings [...]

By | October 11th, 2013|Categories: Client Projects|0 Comments

Logo Revision to Improve Legibility and Usability

The Boxing Gym Who They Are In This Corner Boxing Gym is a boxing gym located in Santa Rosa, CA. They have been in business for several years but needed help updating some of their marketing materials. Project Requirement: Logo revision and business cards The circular shape of the logo and the placement of the text under it made it very difficult to read. They also required business cards to help promote their business and to share their contact details. Our challenge was to update the logo in order to ensure that it looked good as itself, but also to ensure that it would suit other print materials, such as these new business cards. Solution: We helped redesign the logo to better fit within the physical boundaries of print materials and also to improve the overall visual style of the logo. In our logo redesign, we extend the edges of the logo outward into a square. In addition, we changed the placement and size of the text to improve legibility. We redesigned and printed these business cards for the client.

By | September 13th, 2013|Categories: Client Projects|0 Comments

Mobile App Prototype Web Programming Project

OpenWager Who Are They? OpenWager is a recent startup in the heart of San Francisco focusing on developing social games and entertainment platforms. The company develops a range of social casino games across social media applications and mobile games to allow casinos to better interact and engage with their visitors. The branded games help build loyalty, customer retention and are pioneering a path to real-money gaming. Project Requirement: Responsive website design as an iOS app prototype The client wanted to prototype their new casino app to showcase its functionality and to market it. They created a prototype on Proto.io, but discovered it did not have enough the usability that they were looking for. They approached 3-Key Communications with the request to build an app mockup using HTML and responsive design. Our Solution OpenWager provided us with their original designs which we translated into HTML code and a responsive website. We paid special attention to how each page would appear on iPhones and iPads as these are the devices that OpenWager will develop for first. Since the site was custom-coded by our programmers, we were able to include much more of the functionality they were looking for. This included images and text [...]

By | August 21st, 2013|Categories: Client Projects|0 Comments