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Metrics: Is Your Website Working For You as your Marketing Tool

Contrary to popular belief, a website is not a black hole that sucks away money and gives nothing back. Many business owners feel that they keep pumping money into their websites without knowing exactly what they are paying for. Exactly what does monthly linkbuilding or blogging get them anyways? Is any of this actually generating new business? All of these questions can be answered with one simple word: metrics. Website metrics is a way to measure and analyzing your site’s performance. Metrics will tell you how many visits your website gets, where those visits are coming from, what content is the most popular, and so forth. There are several ways to measure traffic on your site but the easiest way is Google Analytics. Google Analytics is a simple snippet of code that you put on every page of your website that you wish to track. The code is not visible on the page, but it does record the volume of traffic to your site, the pages visited, and more. You can then review the information on the Google Analytics Dashboard. Best practice for tracking website traffic Install Google Analytics immediately — ideally when you first set up or update the [...]

By | April 20th, 2017|Categories: Client Projects, Creative, Design, Google Analytics, Marketing, SEO, Web solutions|Tags: , , |0 Comments
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Social Media Integration with Website for Business Marketing

Your social media strategy is more than just a Facebook profile or Twitter feed. When executed correctly, social media is a powerful customer engagement engine and web traffic driver. It’s easy to get sucked into the hype and create profiles on every single social site. This is the wrong approach. What you should do instead is to focus on a few key channels where your brand is most likely to reach key customers and prospects.  Social media is about driving traffic whereas the website should be the hub channelizing the users in the right direction. If you use social media to keep your customers or clients apprised of your recent happenings and are actively managing your outlets on a daily or bi-weekly basis, it might be wise to showcase your Twitter feed or Facebook posts directly on your website. Linking out or displaying inactive social media channels will only cripple your online efforts. If you choose to go this route, it is important that you maintain your presence. It is important to be tactful with your social media choices and do your research before blindly forging into unknown territory. If you sell a product or run a full-fledged e-commerce site and you haven’t [...]

By | April 12th, 2017|Categories: Branding, Client Projects, Design, Uncategorized, Visual design, Web solutions|Tags: , , , , , , |0 Comments
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Exhibition design considerations

The right exhibit design supports your business goals and will best serve your marketing and sales efforts. While your display should look good from every angle on the show floor, it should also be oriented to face the heaviest flows of traffic. Graphics are the most important factor of your display. Graphics attract attention, convey your business message and build identity of your brand, complementing your marketing strategy, and presenting a unified and cohesive message. Draw visitors to you with commanding graphics at high points where they may be viewed from a distance and ensure that you’re visible from every direction. An open design is easily accessible from multiple entry points, welcoming to potential clients and offers easy visitor flow within your space. Use something or someone to attract passersby and encourage them to stop. The attraction you choose may involve one or more of the five senses: sight, sound, smell, taste, and touch. Studies indicate that a display featuring an activity creates more memorability than a static one. Highlighting new and popular products is essential. Which products you need in your exhibit, their sizes and quantities will guide where and how to show them to their best sales advantage. [...]

By | March 30th, 2017|Categories: Branding, Creative, Design, Exhibition Design, Graphic Design, Marketing, Visual design|Tags: , , , , |0 Comments
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HOW TO LEAD TRAFFIC TO YOUR WEBSITE -1

Landing Page Analysis has shown that the average web user judges a website in 5 one hundredths of a second.  That is 0.05 seconds in which the average user determines if they will stay or go to another site. Land page optimization (LPO) is one part of a broader Internet marketing process called conversion optimization, or conversion rate optimization (CRO), with the goal of improving the percentage of visitors to the website that become sales leads and customers. Whether you’re a small business owner just getting started or the head of a Fortune 500 corporation’s marketing team Design should be clear and should resonate your business persona and brand image. Clear call to action is required for appropriate interaction. The budget for website should reflect your marketing budget, as it is vital marketing tool. Customers expect your website to contain the latest information about your products, services, and company. Don’t allow your customer to make assumptions about your business because of a poorly designed website. Website should maintain Web 2.0 standards and W3C validations Great first impression Good navigation and usability Quick loading SEO and SMO Landing Pages are NOT: Long sales letter Name squeeze pages: enter email and name and you will get freebees. Internet has evolved Opportunities to [...]

By | January 5th, 2017|Categories: Client Projects, Design, Marketing, SEO, Web solutions|Tags: |0 Comments
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NEED FOR CUSTOM WEB DESIGN AS A STRONG MARKETING TOOL

Designing a custom website offers customization, control and performance.  As a business owner we are always looking how to save money and make our business profitable. When it comes to creating an online presence for our business, just like our marketing materials and office’s appearance, our website needs to project a professional image. The more professional looking our business appears, the more creditable it looks. Many business owners don’t really understand the difference between having a custom web design done and using website templates. BENEFITS OF CUSTOM WEB DESIGN: Brand Image Presentation -A custom web design it is created just for an individual’s business. It will incorporate company’s branding. If branding is already established, then that branding will be incorporated into the website. Search engine friendly- By hiring the right web designer, website will be constructed so it is search engine friendly. How the background coding of a website is done will influence SEO. Flexibility- custom web designing is adaptable to the company’s needs. Various custom features can be added to the website based on the requirement of the business. You don’t want to deal with templates or the restrictions they impose Scalability- if you have planned what you want in the future for your website, [...]

By | August 17th, 2016|Categories: Client Projects, Creative, Design, Marketing, SEO|Tags: , , , , , |0 Comments
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Planning for Marketing of Your Enterprise

We at 3-Keys Graphics are looking forward to an exciting new year filled with clients old and new. We can’t wait to get started on this year’s branding and design projects. We’ll innovate, ideate, educate and create. We’ll be the “next big thing”. We’ll go viral! We plan to take the market by storm! First, in order to gain a useful perspective, it’s essential to look back. How has this last year gone for your company? What were your more successful moments? Least successful? Did you land some ideal clients, or at least get a step closer to figuring out who, exactly, your ideal client is? What trends did you notice over the past year? What else needs reviewing for your business? Next, set milestones and goals for this new year, be it calendar or fiscal. You’ve got an idea of what’s working, as well as what needs work. Start with the little things, the goals that are clear-cut and obvious. Set monthly sales and revenue goals for your company. Break these goals down into actual sales targets. Then, let your dreams get a little bigger. Review and refine your overall message and goals. Let these inform your big-picture goals for [...]

By | May 9th, 2016|Categories: Creative, Design, Marketing, SEO, Web solutions|Tags: , , , , |0 Comments
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