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Social Media Channel Plan

3-keys web solutionhttp://www.3-keys.com Visual content can act as a “gateway” to more valuable content. When planning visual content to post on social platforms, think in terms of how it can drive traffic back to your website. So many organizations feel overwhelmed by the need to create content for every social media channel on the planet. Or worse yet, many brands create one type of content and then blast that content onto every social platform. If that’s you, you need a social media channel plan. Most likely, your goals are different on each social platform. Since that’s the case, the content you develop for that platform needs to be different as well. Here are the components for your channel plan. The Channel (social media platform) The Persona (target audience) The Goal (Sales goal, cost-savings goal, Branding) Primary Content Type (Textual, visual, infographics?) Structure (Visual and emotive feel) Channel Integration (How will this channel work with your other channels for maximum impact) Desired Action (What user behavior do you want to achieve?) Editorial Plan (Every channel needs its own editorial calendar.) And this is exactly why content marketing isn’t easy. But if you leverage a social media channel plan correctly, you’ll [...]

By | June 7th, 2017|Categories: Branding, Creative, Marketing, SEO, Social Media Marketing, Visual design, Web solutions|0 Comments
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Metrics: Is Your Website Working For You as your Marketing Tool

Contrary to popular belief, a website is not a black hole that sucks away money and gives nothing back. Many business owners feel that they keep pumping money into their websites without knowing exactly what they are paying for. Exactly what does monthly linkbuilding or blogging get them anyways? Is any of this actually generating new business? All of these questions can be answered with one simple word: metrics. Website metrics is a way to measure and analyzing your site’s performance. Metrics will tell you how many visits your website gets, where those visits are coming from, what content is the most popular, and so forth. There are several ways to measure traffic on your site but the easiest way is Google Analytics. Google Analytics is a simple snippet of code that you put on every page of your website that you wish to track. The code is not visible on the page, but it does record the volume of traffic to your site, the pages visited, and more. You can then review the information on the Google Analytics Dashboard. Best practice for tracking website traffic Install Google Analytics immediately — ideally when you first set up or update the [...]

By | April 20th, 2017|Categories: Client Projects, Creative, Design, Google Analytics, Marketing, SEO, Web solutions|Tags: , , |0 Comments
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Website,Your Virtual Office

You want to be original, you want to be yourself, and whether that’s accepted or not accepted, that’s not as important as being you." Tyler Hubbard For small business, a website is a crucial tool for marketing and branding efforts. Visitors visit the website for a specific reason, and It is important to ensure that they get what they are looking for in terms of products and services. A website can be virtual office projecting and showing your goals, vision, mission and values of your business or it can be a virtual market to sell your product or service. If business gets their website designed wrong, they can easily lose thousands of dollars initially, and ultimately lose even more money in potential revenue that you could be making from a well-designed, properly functioning website. Following points should be considered while designing website for the small businesses. Understanding your target market and not rushing foe urgency. Design should be clear and should resonate your business persona and brand image. Clear call to action is required for appropriate interaction. The budget for website should reflect your marketing budget, as it is vital marketing tool. Customers expect your website to contain the latest [...]

By | March 17th, 2017|Categories: Client Projects, Creative, Marketing, SEO, Web solutions|0 Comments
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HOW TO LEAD TRAFFIC TO YOUR WEBSITE -1

Landing Page Analysis has shown that the average web user judges a website in 5 one hundredths of a second.  That is 0.05 seconds in which the average user determines if they will stay or go to another site. Land page optimization (LPO) is one part of a broader Internet marketing process called conversion optimization, or conversion rate optimization (CRO), with the goal of improving the percentage of visitors to the website that become sales leads and customers. Whether you’re a small business owner just getting started or the head of a Fortune 500 corporation’s marketing team Design should be clear and should resonate your business persona and brand image. Clear call to action is required for appropriate interaction. The budget for website should reflect your marketing budget, as it is vital marketing tool. Customers expect your website to contain the latest information about your products, services, and company. Don’t allow your customer to make assumptions about your business because of a poorly designed website. Website should maintain Web 2.0 standards and W3C validations Great first impression Good navigation and usability Quick loading SEO and SMO Landing Pages are NOT: Long sales letter Name squeeze pages: enter email and name and you will get freebees. Internet has evolved Opportunities to [...]

By | January 5th, 2017|Categories: Client Projects, Design, Marketing, SEO, Web solutions|Tags: |0 Comments
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Website For Small Business

  You want to be original, you want to be yourself, and whether that’s accepted or not accepted, that’s not as important as being you." Tyler Hubbard For small business, a website is a crucial tool for marketing and branding efforts. Visitors visit the website for a specific reason, and It is important to ensure that they get what they are looking for in terms of products and services. A website can be virtual office projecting and showing your goals, vision, mission and values of your business or it can be a virtual market to sell your product or service. If business gets their website designed wrong, they can easily lose thousands of dollars initially, and ultimately lose even more money in potential revenue that you could be making from a well-designed, properly functioning website. Following points should be considered while designing website for the small businesses. Understanding your target market and not rushing foe urgency. Design should be clear and should resonate your business persona and brand image. Clear call to action is required for appropriate interaction. The budget for website should reflect your marketing budget, as it is vital marketing tool. Customers expect your website to contain the [...]

By | August 31st, 2016|Categories: Client Projects, Creative, Marketing, SEO, Web solutions|0 Comments
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NEED FOR CUSTOM WEB DESIGN AS A STRONG MARKETING TOOL

Designing a custom website offers customization, control and performance.  As a business owner we are always looking how to save money and make our business profitable. When it comes to creating an online presence for our business, just like our marketing materials and office’s appearance, our website needs to project a professional image. The more professional looking our business appears, the more creditable it looks. Many business owners don’t really understand the difference between having a custom web design done and using website templates. BENEFITS OF CUSTOM WEB DESIGN: Brand Image Presentation -A custom web design it is created just for an individual’s business. It will incorporate company’s branding. If branding is already established, then that branding will be incorporated into the website. Search engine friendly- By hiring the right web designer, website will be constructed so it is search engine friendly. How the background coding of a website is done will influence SEO. Flexibility- custom web designing is adaptable to the company’s needs. Various custom features can be added to the website based on the requirement of the business. You don’t want to deal with templates or the restrictions they impose Scalability- if you have planned what you want in the future for your website, [...]

By | August 17th, 2016|Categories: Client Projects, Creative, Design, Marketing, SEO|Tags: , , , , , |0 Comments
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Planning for Marketing of Your Enterprise

We at 3-Keys Graphics are looking forward to an exciting new year filled with clients old and new. We can’t wait to get started on this year’s branding and design projects. We’ll innovate, ideate, educate and create. We’ll be the “next big thing”. We’ll go viral! We plan to take the market by storm! First, in order to gain a useful perspective, it’s essential to look back. How has this last year gone for your company? What were your more successful moments? Least successful? Did you land some ideal clients, or at least get a step closer to figuring out who, exactly, your ideal client is? What trends did you notice over the past year? What else needs reviewing for your business? Next, set milestones and goals for this new year, be it calendar or fiscal. You’ve got an idea of what’s working, as well as what needs work. Start with the little things, the goals that are clear-cut and obvious. Set monthly sales and revenue goals for your company. Break these goals down into actual sales targets. Then, let your dreams get a little bigger. Review and refine your overall message and goals. Let these inform your big-picture goals for [...]

By | May 9th, 2016|Categories: Creative, Design, Marketing, SEO, Web solutions|Tags: , , , , |0 Comments
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Quality Over Quantity: Link Building Lives On

Don’t delete all your links yet! Google’s crackdown on links only reinforces their importance. The recent Penguin updates from Google have given link building a bad name but the last thing you should do is stop cultivating links to and from your site. Google is cracking down on links because links are essential to how the internet functions. By encouraging websites to improve link quality, Google hopes to improve user experience across the web as well.   What is Penguin? For those of you who aren’t familiar with Penguin, this is a Google search algorithm update that targets manipulative SEO practices. Some legitimate websites were adversely affected because of exact-match anchor text in their content (too many links on the site are attached to the same keywords), or a low quality link profile (their links come from low quality sites). These websites found their search engine rankings dropping and a noticeable decrease in web traffic and business. As a result, webmasters and SEOs have been a little wary of links ever since. However, that doesn’t mean you should stop building links. Without links, you wouldn’t be able to navigate from page to page. You wouldn’t be able to point your [...]

By | October 21st, 2013|Categories: SEO|0 Comments
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How To Get Customers: Getting Traffic To Your Website

“Build it and they will come” is not a mantra that will grow your business. Having awesome products or services is one thing, but how do your potential customers know that you exist in the first place, let alone your products? Image by karlmfoxley @ Flickr Now you might be saying, “What do you mean, they don’t know about my business? I have established a business website that has answers every question my potential customers might have. My website even gets decent web traffic. Doesn’t that mean potential customers know about me?” Not necessarily. Does your website generate sales? Is your web traffic coming from potential customers who are looking for the exact product or service you provide and eager to do business with you? Or are these people who already know your business name from a networking event or referral? You might have a newsletter going out to a list of your potential customers with your website linked in it. Yes, that drives some traffic to your website, but doesn’t necessarily lead to sales. Since you already have the contact details for these potential customers, they are already in the loop about your business. However they got [...]

By | June 25th, 2013|Categories: Marketing, SEO, Web solutions|0 Comments
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Digital Marketing Strategies: Different Types of Mobile Websites

You probably know by now that mobile accessible websites bring you more sales. But do you know that there is a difference between mobile dedicated websites and responsively designed websites for mobile devices? Know why the difference matters and choose the right one for your business. Test your website in our Mobile Website Preview.

By | April 20th, 2013|Categories: SEO, Web solutions|Tags: , |0 Comments
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