Call Us 650 - 703 - 6227

Right Social Media Platform that supports your Brand Image

http://www.3-keys.com  For inbound marketing professionals, the importance of social media to a successful marketing campaign is so very important. Social media sharing sites such as Twitter, Facebook, YouTube, and Pinterest are indispensable tools of the trade when it comes to marketing content. Facebook is by the far the best platform for promoting brand awareness, as nearly three quarters of Americans adults use the site. Facebook is a great platform for promoting virtually any brand, due to its very heterogeneous user base. Business like Pillrite, Astute, Contact center, Aspire, Thapos have integrated with 3- keys for Social media promotion via 3-Keys Graphics. Instagram is a great option for brands that rely heavily on images, such as clothing companies and retailers. It’s also particularly effective for reaching young adults, Hispanics and African Americans. Google+ can be a great platform to reach men in the technology industry, as two-thirds of the network’s users are men, most of whom work in engineering or other technical professions.there is that statistic about the more than 500 million users. If your business only attracted 0.5% of all Google+ users to your website, that would still be 2.5 million visits to your company website, which means millions of [...]

By | June 29th, 2017|Categories: Branding, Google Analytics, Marketing, Social Media Marketing, Web solutions|Tags: , , , |0 Comments
Read More

Social Media Channel Plan

3-keys web solutionhttp://www.3-keys.com Visual content can act as a “gateway” to more valuable content. When planning visual content to post on social platforms, think in terms of how it can drive traffic back to your website. So many organizations feel overwhelmed by the need to create content for every social media channel on the planet. Or worse yet, many brands create one type of content and then blast that content onto every social platform. If that’s you, you need a social media channel plan. Most likely, your goals are different on each social platform. Since that’s the case, the content you develop for that platform needs to be different as well. Here are the components for your channel plan. The Channel (social media platform) The Persona (target audience) The Goal (Sales goal, cost-savings goal, Branding) Primary Content Type (Textual, visual, infographics?) Structure (Visual and emotive feel) Channel Integration (How will this channel work with your other channels for maximum impact) Desired Action (What user behavior do you want to achieve?) Editorial Plan (Every channel needs its own editorial calendar.) And this is exactly why content marketing isn’t easy. But if you leverage a social media channel plan correctly, you’ll [...]

By | June 7th, 2017|Categories: Branding, Creative, Marketing, SEO, Social Media Marketing, Visual design, Web solutions|0 Comments
Read More

Metrics: Is Your Website Working For You as your Marketing Tool

Contrary to popular belief, a website is not a black hole that sucks away money and gives nothing back. Many business owners feel that they keep pumping money into their websites without knowing exactly what they are paying for. Exactly what does monthly linkbuilding or blogging get them anyways? Is any of this actually generating new business? All of these questions can be answered with one simple word: metrics. Website metrics is a way to measure and analyzing your site’s performance. Metrics will tell you how many visits your website gets, where those visits are coming from, what content is the most popular, and so forth. There are several ways to measure traffic on your site but the easiest way is Google Analytics. Google Analytics is a simple snippet of code that you put on every page of your website that you wish to track. The code is not visible on the page, but it does record the volume of traffic to your site, the pages visited, and more. You can then review the information on the Google Analytics Dashboard. Best practice for tracking website traffic Install Google Analytics immediately — ideally when you first set up or update the [...]

By | April 20th, 2017|Categories: Client Projects, Creative, Design, Google Analytics, Marketing, SEO, Web solutions|Tags: , , |0 Comments
Read More

Social Media Integration with Website for Business Marketing

Your social media strategy is more than just a Facebook profile or Twitter feed. When executed correctly, social media is a powerful customer engagement engine and web traffic driver. It’s easy to get sucked into the hype and create profiles on every single social site. This is the wrong approach. What you should do instead is to focus on a few key channels where your brand is most likely to reach key customers and prospects.  Social media is about driving traffic whereas the website should be the hub channelizing the users in the right direction. If you use social media to keep your customers or clients apprised of your recent happenings and are actively managing your outlets on a daily or bi-weekly basis, it might be wise to showcase your Twitter feed or Facebook posts directly on your website. Linking out or displaying inactive social media channels will only cripple your online efforts. If you choose to go this route, it is important that you maintain your presence. It is important to be tactful with your social media choices and do your research before blindly forging into unknown territory. If you sell a product or run a full-fledged e-commerce site and you haven’t [...]

By | April 12th, 2017|Categories: Branding, Client Projects, Design, Uncategorized, Visual design, Web solutions|Tags: , , , , , , |0 Comments
Read More

Website,Your Virtual Office

You want to be original, you want to be yourself, and whether that’s accepted or not accepted, that’s not as important as being you." Tyler Hubbard For small business, a website is a crucial tool for marketing and branding efforts. Visitors visit the website for a specific reason, and It is important to ensure that they get what they are looking for in terms of products and services. A website can be virtual office projecting and showing your goals, vision, mission and values of your business or it can be a virtual market to sell your product or service. If business gets their website designed wrong, they can easily lose thousands of dollars initially, and ultimately lose even more money in potential revenue that you could be making from a well-designed, properly functioning website. Following points should be considered while designing website for the small businesses. Understanding your target market and not rushing foe urgency. Design should be clear and should resonate your business persona and brand image. Clear call to action is required for appropriate interaction. The budget for website should reflect your marketing budget, as it is vital marketing tool. Customers expect your website to contain the latest [...]

By | March 17th, 2017|Categories: Client Projects, Creative, Marketing, SEO, Web solutions|0 Comments
Read More

HOW TO LEAD TRAFFIC TO YOUR WEBSITE -1

Landing Page Analysis has shown that the average web user judges a website in 5 one hundredths of a second.  That is 0.05 seconds in which the average user determines if they will stay or go to another site. Land page optimization (LPO) is one part of a broader Internet marketing process called conversion optimization, or conversion rate optimization (CRO), with the goal of improving the percentage of visitors to the website that become sales leads and customers. Whether you’re a small business owner just getting started or the head of a Fortune 500 corporation’s marketing team Design should be clear and should resonate your business persona and brand image. Clear call to action is required for appropriate interaction. The budget for website should reflect your marketing budget, as it is vital marketing tool. Customers expect your website to contain the latest information about your products, services, and company. Don’t allow your customer to make assumptions about your business because of a poorly designed website. Website should maintain Web 2.0 standards and W3C validations Great first impression Good navigation and usability Quick loading SEO and SMO Landing Pages are NOT: Long sales letter Name squeeze pages: enter email and name and you will get freebees. Internet has evolved Opportunities to [...]

By | January 5th, 2017|Categories: Client Projects, Design, Marketing, SEO, Web solutions|Tags: |0 Comments
Read More

Website For Small Business

  You want to be original, you want to be yourself, and whether that’s accepted or not accepted, that’s not as important as being you." Tyler Hubbard For small business, a website is a crucial tool for marketing and branding efforts. Visitors visit the website for a specific reason, and It is important to ensure that they get what they are looking for in terms of products and services. A website can be virtual office projecting and showing your goals, vision, mission and values of your business or it can be a virtual market to sell your product or service. If business gets their website designed wrong, they can easily lose thousands of dollars initially, and ultimately lose even more money in potential revenue that you could be making from a well-designed, properly functioning website. Following points should be considered while designing website for the small businesses. Understanding your target market and not rushing foe urgency. Design should be clear and should resonate your business persona and brand image. Clear call to action is required for appropriate interaction. The budget for website should reflect your marketing budget, as it is vital marketing tool. Customers expect your website to contain the [...]

By | August 31st, 2016|Categories: Client Projects, Creative, Marketing, SEO, Web solutions|0 Comments
Read More

Planning for Marketing of Your Enterprise

We at 3-Keys Graphics are looking forward to an exciting new year filled with clients old and new. We can’t wait to get started on this year’s branding and design projects. We’ll innovate, ideate, educate and create. We’ll be the “next big thing”. We’ll go viral! We plan to take the market by storm! First, in order to gain a useful perspective, it’s essential to look back. How has this last year gone for your company? What were your more successful moments? Least successful? Did you land some ideal clients, or at least get a step closer to figuring out who, exactly, your ideal client is? What trends did you notice over the past year? What else needs reviewing for your business? Next, set milestones and goals for this new year, be it calendar or fiscal. You’ve got an idea of what’s working, as well as what needs work. Start with the little things, the goals that are clear-cut and obvious. Set monthly sales and revenue goals for your company. Break these goals down into actual sales targets. Then, let your dreams get a little bigger. Review and refine your overall message and goals. Let these inform your big-picture goals for [...]

By | May 9th, 2016|Categories: Creative, Design, Marketing, SEO, Web solutions|Tags: , , , , |0 Comments
Read More

Signs Your Website Needs a Facelift

Most of us adopt a simple rule when it comes to maintaining sanity with technology: if it’s not broken, don’t fix it! This is true for our home theater setups, our programmable toothbrushes and definitely for anything related to the internet. However, if you have a website for your business, it may be time to break that time-honored rule. An obsolete website not only makes your business look bad, it may also be losing business to your more tech-savvy competitors. How do you know if this applies to you? Read on for the warning signs that it’s time to update your website. Website Functionality Get new customers. The main reason for having website is to find new customers. If your website isn’t bringing in new business, it may be time for an overhaul. Improve usability. Your site is confusing to navigate and you find yourself repeatedly telling customers how to find the content they want. For every customer you give directions to, countless more just give up and go to your competitor’s site. Speed up load times. Your site started out fine, but you’ve haphazardly added pages, images, and extra features over the years and now its runs slowly. Internet [...]

By | April 23rd, 2014|Categories: Web solutions|Tags: , , |0 Comments
Read More

How do you know if you want a website or a web application?

“Website” is an all-encompassing term that we use to refer to anything on the web we view through a web browser. However, websites have come a long way since the static informational pages of the ‘90s. Today, we use many “websites” that interact with us and perform tasks for us. Our favorite search engine, Google, is dynamic. Instead of letting us search through an index of topics, it takes our search queries and returns related websites. The contents of the page change depending on our input. Likewise, Amazon allows us to search for items, and then purchase them and leave reviews. Sites like these are viewed through a browser like websites, but they interact with us and do something for us. Because of the ever-changing nature of the web, a new term has evolved to describe these interactive websites. They are called web applications, or web apps. Web Applications Web applications are programs that run in web browsers depending on input from the user. Websites are static HTML pages that present users everywhere with the same set of pages and information. Next time you need a website, ask yourself if you are really looking for a website, a web app, [...]

By | September 30th, 2013|Categories: Web solutions|0 Comments
Read More
  • SMS Us
    • 650 703 6227, 510 386 4030