How A/B testing can eliminate the guesswork from your next ad campaign
Stop guessing with your money! Nobody likes second-guessing himself or herself, especially not when money and the success of your business are involved. Do you stay up late wondering if last year’s ad campaign would have done better if you offered a money back guarantee instead of free shipping? Would that banner on your website generate more sales if you went with the green button instead of the red? Instead of wondering, you can know for sure. Take the guesswork out of your next ad campaign or landing page with A/B testing. What is A/B Testing? A/B testing is a process of running performance tests on your websites to see which colors, offers, calls to action, etc. work the best. Instead of guessing and hoping, do a round of A/B testing to gather measurable data on which color scheme, headline, or offer generates the best conversion rates. For example, you can’t decide if a red or green “Buy Now” button would work better on your landing page. You would try the green button first for a set period of time and measure your results. Next, you would try the red button for the same period of time and see which [...]