How do you pull in your ideal client? Targeting your ideal client is key to developing concise, effective marketing. Don’t cast your nets too wide; the likelihood of reeling in your ideal customer decreases the larger the audience you target. One-size-fits-all marketing messages are a thing of the past. With the specificity technology can afford marketers, you can figure out who your target audience is, develop a message that speaks directly to them, and design a marketing process that conveys exactly WHAT that person needs to see and hear and HOW it should be presented in order to turn your leads into clients. Identify Your Target Market Define them geographically—what area of the country or the world do they live in? Are they in urban, suburban or even rural environments? Etc. Define them demographically—what kinds of jobs do your clients have? How old are they? What is their earning potential and what are typical spending habits? Define them psychographically—what are their interests, lifestyles, attitudes, values, etc. Write the Message That Speaks to Your Ideal Client What do your ideal clients need? How can you meet their needs, and what is the best way to convince them you’re the one for [...]