Planning for Marketing of Your Enterprise
We at 3-Keys Graphics are looking forward to an exciting new year filled with clients old and new. We can’t wait to get started on this year’s branding and design projects. We’ll innovate, ideate, educate and create. We’ll be the “next big thing”. We’ll go viral! We plan to take the market by storm! First, in order to gain a useful perspective, it’s essential to look back. How has this last year gone for your company? What were your more successful moments? Least successful? Did you land some ideal clients, or at least get a step closer to figuring out who, exactly, your ideal client is? What trends did you notice over the past year? What else needs reviewing for your business? Next, set milestones and goals for this new year, be it calendar or fiscal. You’ve got an idea of what’s working, as well as what needs work. Start with the little things, the goals that are clear-cut and obvious. Set monthly sales and revenue goals for your company. Break these goals down into actual sales targets. Then, let your dreams get a little bigger. Review and refine your overall message and goals. Let these inform your big-picture goals for [...]