Signs Your Website Needs a Facelift

Most of us adopt a simple rule when it comes to maintaining sanity with technology: if it’s not broken, don’t fix it! This is true for our home theater setups, our programmable toothbrushes and definitely for anything related to the internet. However, if you have a website for your business, it may be time to break that time-honored rule. An obsolete website not only makes your business look bad, it may also be losing business to your more tech-savvy competitors. How do you know if this applies to you? Read on for the warning signs that it’s time to update your website. Website Functionality Get new customers. The main reason for having website is to find new customers. If your website isn’t bringing in new business, it may be time for an overhaul. Improve usability. Your site is confusing to navigate and you find yourself repeatedly telling customers how to find the content they want. For every customer you give directions to, countless more just give up and go to your competitor’s site. Speed up load times. Your site started out fine, but you’ve haphazardly added pages, images, and extra features over the years and now its runs slowly. Internet [...]