NEED FOR CUSTOM WEB DESIGN AS A STRONG MARKETING TOOL

Designing a custom website offers customization, control and performance.  As a business owner we are always looking how to save money and make our business profitable. When it comes to creating an online presence for our business, just like our marketing materials and office’s appearance, our website needs to project a professional image. The more professional looking our business appears, the more creditable it looks. Many business owners don’t really understand the difference between having a custom web design done and using website templates. BENEFITS OF CUSTOM WEB DESIGN: Brand Image Presentation -A custom web design it is created just for an individual’s business. It will incorporate company’s branding. If branding is already established, then that branding will be incorporated into the website. Search engine friendly- By hiring the right web designer, website will be constructed so it is search engine friendly. How the background coding of a website is done will influence SEO. Flexibility- custom web designing is adaptable to the company’s needs. Various custom features can be added to the website based on the requirement of the business. You don’t want to deal with templates or the restrictions they impose Scalability- if you have planned what you want in the future for your website, [...]

Planning for Marketing of Your Enterprise

We at 3-Keys Graphics are looking forward to an exciting new year filled with clients old and new. We can’t wait to get started on this year’s branding and design projects. We’ll innovate, ideate, educate and create. We’ll be the “next big thing”. We’ll go viral! We plan to take the market by storm! First, in order to gain a useful perspective, it’s essential to look back. How has this last year gone for your company? What were your more successful moments? Least successful? Did you land some ideal clients, or at least get a step closer to figuring out who, exactly, your ideal client is? What trends did you notice over the past year? What else needs reviewing for your business? Next, set milestones and goals for this new year, be it calendar or fiscal. You’ve got an idea of what’s working, as well as what needs work. Start with the little things, the goals that are clear-cut and obvious. Set monthly sales and revenue goals for your company. Break these goals down into actual sales targets. Then, let your dreams get a little bigger. Review and refine your overall message and goals. Let these inform your big-picture goals for [...]